
Google dominates the information web, but Facebook dominates the social web.
Google wants a share of both, so Larry Page has been working hard to deliver Google+.
Initially you would not give Google a hope in hell of moving in on the Facebook space. Would you join your friends down the pub for a pint, or go to a new flashy coffee store and sit on your own.
Despite the failure of Google Buzz, a brief foray into a sort of Twitter / Facebook fusion, Google is too big and too clever to let social networking lie. The prize for who gets the next iteration of a phenomenon, that in the UK started with Friends Reunited and MySpace and has now spawned Linkedin and Twitter, is too big.
Some commentators have dismissed the launch of Google+, and see it as a geeky friend arriving at the party late and missing all the fun.
However the timing may be right, Facebook is beginning to haemorrhage, it is no longer cool if your mum is chatting to your school friends. Google+ Circles enables people to share different things with different groups of people more easily, so differentiating between friends, family, colleagues, team mates, work mates and your boss. Isn’t that more how social interaction really works.
The vertical integration that Google has with Android and Chrome will enable ‘instant upload’ photo sharing and face to face chats via Google+ Huddle. Google+ Sparks is a rebranding of Google Reader etc, tabbing and sharing stuff on the web.
This is so much bigger than just networking, it is Google’s latest attempt to pull all the utilities we use on the web into one place i.e. social networking, mail, communicator, broadcast, office suite, cloud. A Facebook substitute is the killer app which will drive people to the site. So much of social networking is no longer buddy to buddy, companies are desperate for intimate contact with their customers. That Coca Cola, Google+
page is going to cost a lot of money.
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